We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and itspublishingpartners may collect a share of sales and/or other compensation from the links on this page.
Consider this list the best of the best when it comes to all things beauty.
1. Amulti-balm hydrating stickfeaturing a portable design that's super easy to bring on the go anytime your face is in need of a lil' moisture boost. Not only that, but this nifty stick may just help reduce the appearance of wrinkles, improve skin elasticity, and smooth fine lines.
Amazon, www.amazon.com
Promising review: "OK! So I was skeptical at first, but honestly, this stick is life changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me. I will def try the others!" —Kristy
Get it from Amazon for $22.99 (available in five styles).
2. Anunder-eye brightenerthat's gone super viral super quick and FOR GOOD REASON! This awesome stuff contains hyaluronic acid and shea butter to nourish and brighten the area under your eyes. Your new holy grail for concealing dark circles hath arrived!
The color adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across aTikTokpromoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder
Get it from Amazon for $6 (available in two shades).
3. A set ofantimicrobial toothbrushesfeaturing "floss" bristles that are designed to reach between your teeth (bye-bye, little food bits hiding in there) and are formulated withnano-silver, which may help kill off microbes left on the bristles. Your other toothbrushes simply cannot relate!!!
Emma Lord/BuzzFeed
Mouthwatchersis a small biz that sells antimicrobial toothbrushes, which are also available inbundle setsandtravel-sized options!
I started using this toothbrush a few months ago and I'm not exaggerating when I tell you my mouth feels cleaner post-brushing with this toothbrush than any other ones I've used. I will say the floss bristles at first can be a little rough, but I very quickly got used to it and now I'm a fan of these for life.
Promising review:"This was another one of myTikTokpurchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss.They work amazingly!My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard; those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —AN
Get a two-pack from Amazon for $9.90.
4. A dermatologist-formulatedsoap bardesigned to target acne, blackheads, blemishes, and clogged pores. Thanks to sulfur, it cleans away excess oil and breakout-causing bacteria.
www.amazon.com, Amazon
Joesoef Skin Care is a small business that specializes in anti-acne skincare products.
Promising review: "I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren't blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores.This has a slight sulfur smell, but it is not overwhelming, and it disappears when dried.It works! My pores are much smaller. After applying and drying, moisturize." —Sandy G
Get it from Amazon for $12.99 (also available in multipacks).
5. ANeutrogena moisturizing face sunscreenyou'll want to add to your daily skincare routine PRONTO. Containing vitamin E and SPF 60, this serum provides hydration, UVA and UVB protection, and works great as a makeup primer, too! Oh, and it does it all without leaving behind a white cast on your skin.
Amazon, www.amazon.com
Promising review: "I've gone through several sunscreens to wear with makeup, and this has been the best for me. I'm a simple girl. I apply this with vitamin C cream, let it absorb then apply my It Cosmetics CC cream.It acts like a primer for me, and my CC glides nicely over it with no pilling, no heavy or cakey feeling.It's def lightweight but provides great protection." —Emily Haynes
Get it from Amazon for $13.57.
6. Abiotin shampoothat could help hair look thicker by strengthening strands to prevent breakage. It's made with a blend of botanical extracts to help nourish and cleanse your scalp.
Maple Holisticsis a small personal care brand founded by lifelong pals Ben and Motti after they searched for solutions to Ben's hair loss and scalp irritation.
Read more about how biotin shampoo could help with the fullness of hair atCleveland Clinic.
Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever."—Diane J. Huff
Get it from Amazon for $12.95.
7. A lash primer for an easy way to boost the volume of your lashes before applying mascara. All you have to do is apply it until you see a thin layer of white, let it sit for 20–30 seconds, and then use your favorite mascara. Plus, this is made with acai oil and mango butter to help condition your lashes in the process!
8. A tube ofEssence Lash Princess mascarato give you lashes so dramatic, no one will believe you when you tell them you bought it for less than $5 on Amazon. No need to spend hours wrestling with falsies to get the long lashes of your dreams.Reviewers also rave that this lasts all day. Thank goodness! You have better things to do than reapply throughout the day.
Promising review: "AWESOME. I’ve always bought overpriced mascara. I’m very picky and hesitant, but I saw some reviews saying how awesome this was. I’ll never go back to 'Better Than Sex' mascara because that’s what I always use, and Icompareit to that. This is the best mascara!! I’ll never go back." —patrick hauk
Get a pack of three from Amazon for $4.99.
BuzzFeed editorKayla Boydwrote an in-depthEssence Lash Princess mascara review.
9. Abody lotionboasting up to 24 hours of moisture and a formula of seven nourishing oils and butters (including shea butter). It's ideal for use on sensitive skin, smells lovely, AND costs less than $10.
Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. It absorbs quickly for a lotion rich in oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo
Get it from Amazon for$8.98+(available in five scents).
10. A retinol-infused under eye cream that aims to reduce the appearance of dark circles, wrinkles, fine lines, puffiness, and crow's feet. Just apply a few small dots after cleansing your face and smooth into your skin until it's fully absorbed.
It's recommended to begin just using this every other day so you can see how your skin responds, and then gradually increase your usage until you figure out what works best for your personal skincare regimen.
Promising review:"A small amount moisturizes the lower eye area as well as the upper eyelid without irritation.Great absorption and helps with wrinkles. Excellent quality for the price compared to higher-end products. Will definitely purchase again." —PMZ
Get it from Amazon for $21.49.
11. A set ofmatte liquid lipsticksboasting some seriously impressive pigmentation and even more impressive wear. This stuff will last all day without fading. Oh yeah, and the whole set costs less than $10. You can thank me later.
Promising review:"What can I say? I saw a TikTok about this lipstick, and for $10, I had to try it!The reviews are right; for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta.Not only did it smell great, but it dried in under a minute andsurvived eating a cupcake, a Starbucks drink, and an entire evening out withno smudging, and it had to be removed with a makeup wipe.Fantastic product!!" —Claire
Get a six-piece set from Amazon for $8.99(available in five sets).
12. Afacial cleansing spraythat aims to target bacteria on the skin that causes issues like irritation and redness. Plus, it's gentle on sensitive skin and safe for daily use!
Amazon, www.amazon.com
Promising review: "I have ordered this twice now. If my skin is breaking out I just spray this on after washing my face and let it air dry. It is nonirritating and nondrying. It has a light chlorine smell to me. I can use both morning and night with no irritation. After a few days of this my skin starts clearing up! I put some in a travel spray bottle and take it when I’m flying. My skin always feels dirty on planes, and I spray it on a few times on travel days to freshen my face and hopefully kill some bacteria. It sprays over makeup with no issues." —SaraSmile11
Get it from Amazon for$17.46.
13. Teeth-whitening pensfor brightening up those pearly whites with a quick swipe. No yucky gel, bright lights, or dentist trips required!
Promising review: "This product actually works! It's very affordable, too. There are a lot of expensive teeth-whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" —Mona L Cureton
Get a two-pack from Amazon for $18.95.
14. A tube ofElizabeth Mott Thank Me Later eye primerbecause you didn't spend time perfecting your smoky shadow look just for it to *poof* disappear come lunchtime.
Promising review:"So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin.Using this primer, shadow lasts a full eight hours or more.I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae
Get it from Amazon for $13.99.
15. Ablackhead removerfor scrubbing away sebum, blackheads, whiteheads, and other skin impurities. The little octopus is so cute, you may wanna buy it for that reason alone.
www.amazon.com, Amazon
Promising reviews: "I saw this on TikTok, it works great so far." —MarMarManuel
"After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me." —LuckLocust
Get it from Amazon for $12.50.
16. A pack of disposable skincare towels because we're almost certain you're not cleaning your face towels on a daily basis...and you should ALWAYS use something clean on your skin. Thanks to these, you always will.
Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products.
Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara
Get a pack of 50 from Amazon for $17.99.
17. Ahighly ratedNYX matte setting sprayfor spritzing on after your makeup routine so your stunning lewk stays put no matter what the day may throw your way.
Promising review: "Expensive isn't always better. I tried this spray before spending the day outdoors in 90-degree heat at Disneyland, and the only place my makeup moved was on the tip of my nose because I have allergies and use a lot of Kleenex. But otherwise, it looked as fresh as it did when I put it on. I’ve used Mac andUrbanDecaysetting spray, and they never worked as well as this stuff. I am completely amazed. Definitely give it a try." —DH
Get it from Amazon for$9.97(also available in dewy and radiant finishes, and a jumbo size).
18. AL'Oreal glow-enhancing lotionthat'll give the expensive bronzing drops you've been eyeing a run for their money. This glycerin-infused illuminator can be mixed with your favorite moisturizer or foundation and worn as a makeup base OR as a highlight or bronzer. Glowy skin, here you come.
Promising review:"Love, love, love this stuff.This is such a stellar product that is so versatile. It can be worn alone to put some glowy life to the skin. Add to foundation or layer it. Beautiful. Use it as a base wear you put highlighter on top. Mix some with moisturizer.This, in my opinion, is better than so many high-luxury brands that make similar products.And I am pretty sure it can be used by all skin types. It’s not oily feeling at all and it doesn’t dry out skin either. Just a total package. Can’t beat the price either." —Figgy08
Get it from Amazon for $12.95+ (available in five shades).
19. AE.l.f. Cosmetics gel-based primerdesigned to "grip" your makeup, so it actually stays put all day. Plus, it contains hyaluronic acid to help moisturize your skin in the process. Basically, this is just the product your cosmetic bag has been missing and is practically begging you to purchase already!!!
Promising review:"I wanted to try this for the longest time, and I finally got it, and I was not disappointed.I highly recommend this product, especially if you have dry skin. This is my favorite primer to use now. Works so well and helps with making your makeup look almost flawless. Highly recommend it." —Megan Lindstrom
Get it from Amazon for $10.
20. Anexfoliating glovethat'll help slough away dead skin so easily, you'll be confused as to how you made it this long without owning this genius product.
Dermasuri is a small business that specializes in skincare and personal care products.
To use, soften skin with warm water for five to ten minutes, and then scrub wet *without* the use of soap.
Promising review: "Seriously thought this thing was a hoax and just anotherTikTok trend. But my jaw hit the floor when I used this and saw just how much dead skin and whatever the heck else came off my body with this!! My body feels so fresh and clean after using this product! So easy and so worth it!!" —Lauren
Get it from Amazon for $14.99.
21. Awake-up eye gelformulated with hyaluronic acid and caffeine to help...well...wake up your eyes — and by that, we mean keep the skin around them hydrated while helping to cut down the appearance of puffiness and swelling. Evidence of the fact you keep going to sleep too late because you can't stop watchingReal Housewives, begone!
Promising review: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly love all the Good Molecules products." —Hayden Smith
Get it from Amazon for $5.99.
22. Afoot peel maskthat's equal parts satisfying and gross — you're truly gonna love it. Simply put the bootie-shaped masks on your feet for an hour, wash your feet after taking them over, and then watch in amazement (and disgust) as dead skin peels away for 5–7 days afterward to baby-soft feet.
Soft Touch is a small business that specializes in personal care products for feet.
Promising review: "I was dubious at first, having seen this on TikTok. I can now confirm that it works as directed, and the results are amazing.Twenty-four hours after I soaked my feet in the plastic bag, nothing happened. Then, 48 hours later, it started working. Seventy-two hours, and it was in full working mode. Like other reviewers, I also suggest just letting the skin come off naturally. The shedding lasts for a few days. The results are incredible. Will use this again!" —Vanessa
Get it from Amazon for $16.99+(available in four styles).
23. Aweightless cream blushwhose buildable formula will make you SWOON. Whether you're looking for a little rosy flush or some serious pop on your cheekbones, you're in control.
Promising review:"These are so high quality, and I am so happy I took a chance on them. For anyone who is familiar with Korean beauty products, know that these are very high-quality.The formula is very lightweight, the color is water-infused, and when you put the product on, it’s very natural looking. If you came to Amazon to look for a liquid blush, this is the absolute best option for the price you’re paying." —Nyooni
Get it from Amazon for $7.99 (available in 12 shades and sets).
24. Atinted lip balmfrom beloved brand E.l.f. formulated with hyaluronic acid, shea butter, and goji berry to moisturize your lips and provide a sheer hint of color in the process. Not to mention, it costs less than $5 AND is available in a variety of delicious scents — all in favor of their lips smelling like vanilla frosting, say I!🙋♀️
Emma Lord/BuzzFeed, Amazon
Promising reviews: "I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name.They are pretty small, though, so if you use them often, it won’t last long (which is another reason I have three of them), but for $4 each, it is worth it. I sometimes like using this before putting on the E.l.f. Lip Reviver Oil. Such a great base to an awesome lip oil!" —Jax
"I got this product because of the hype of it on TikTok. This lip balm smells SO GOOD. And hydrated my lips." —kayla
Get it from Amazon for $4 (available in five flavors).
25. Anoral rinsethat's loved by reviewers — and for good reason: This stuff provides 12 hours (yes, 12!!!!) of coverage from bad breath and the bacteria that leads to it. Bonus points: It's vegan and free of alcohol and artificial colors/flavors.
I've been a loyal Listerine (the zero alcohol kind) for many years now, but lately was feeling like it wasn't doing as much as it used to for me in the fresh breath department. I recently decided to try out TheraBreath because I had been seeing it EVERYWHERE and wanted to see what the hype was all about (if it was even worth it). The first night I used it, I was truly shocked. I literally felt like I had just left my dentist after a cleaning; that was how fresh my mouth felt. I've been using the mild mint flavor (although I'm debating trying the icy mint next), but the mint flavor is super subtle, and the results are truly awesome. If you're a garlic/onion lover like me or just looking to elevate your fresh breath game, definitely consider TheraBreath or talk to your dentist about adding it to your routine!
Get a pack of two from Amazon for $15.34.
26. Askin solutionfor soothing razor bumps and burns as well as ingrown hairs, because those things hurt like HECK!!!
To use, apply a thin coat twice daily to dry skin — once in the morning after showering and drying the skin, as well as after shaving if you shave. It can also be applied post-waxing!
Promising review: "After many years of razor burn on my face/neck, I finally broke down and bought this per a friend's recommendation. I have sensitive skin and had given up hope that anything could help. This totally changed my outlook on shaving. My neck especially would be the worst. I dab it on immediately after I rinse and dry, post-shave. It does burn a bit but that goes away pretty quickly. Totally worth it to not have razor burn/bumps anymore. I only apply it once after shaving even though the directions recommend repeat applications the following day. Go ahead and purchase. You won't be disappointed!" —bill nye
Get it from Amazon for $18.99+(available in two sizes).
27. A bottle ofnail and cuticle care oilto help make your nails look fresh and healthy with consistent use over time — just apply a coat and let it wow you!
Promising review: "Found it on TikTok, and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." —sidna saavedra
Get it from Amazon for $9.90.
28. Adry shampoo powderthat you simply tap onto your roots, shake the excess powder out with your fingertips, style, and be on your merry way. SO easy!Not to mention, thanks to the fact that it's small and a powder (vs. an aerosol), it's easy to pack on trips and bring through TSA or toss in your bag to keep on hand for daytime excursions.
Amazon, www.amazon.com
Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!" —Katie_0_Baker
Get it from Amazon for $18(available in five shades).
29. A shampoo formulated with salicylic acid that helps target scalp-related conditions such as psoriasis, seborrheic dermatitis, and dandruff. Relief for your dry, itchy, flaky scalp is possible, and it's in this bottle. Thanks, Neutrogena!
Promising review: "This stuff really helped eliminate the dry flakes I was having. Every once in a while, my scalp goes through a period where it’s just so dry and itchy. I use this stuff once and it’s drastically improved! I used to use the scented one, but honestly, I really dislike the smell. When I found this scentless one, I was so happy! It really works, trust me." —Amanda S.
Get it from Amazon for $7.32 (available in two sizes).
30. An E.l.f. Cosmetics affordable cleansing balm that starts out solid, melts into an oil, and then turns into a milky texture to rinse off clean. It'll be so satisfying to watch your makeup practically wash away. Plus, it contains hyaluronic acid, ceramides, and peptides to leave your skin feeling smooth and hydrated.
Pro tip: Pair this with e.l.f.'s Holy Hydration! Daily Cleanser ($6) for an inexpensive double-cleansing routine.
Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." —Haley McCaulley
Get it from Amazon for $5+(available in three sizes).
Reviews have been edited for length and/or clarity.
